Toronto-based Elevate Innovation has formed a partnership with carbon offset solutions provider Less Emissions, a sister company of green energy retailer Bullfrog Power that helps individuals and businesses mitigate travel emissions and whose projects are verified and independently audited.

Elevate now claims to be the first aviation business in Canada, and among the first globally, to voluntarily offset all customer trips on private aircraft. “We are excited to see Elevate demonstrating leadership in the aviation space and paving the way to cleaner air travel,” says Less Emissions' Carly Thrasher.

Elevate feels strongly that carbon offsetting is an appropriate way to support sustainability and is pleased to be proactive in reducing greenhouse gas emissions while maintaining its aircraft offering and client service model. Its decision is rooted in a desire to create meaningful action now, while supporting aircraft innovation that will ultimately have a larger impact, such as increasingly fuel-efficient aircraft and the development of biofuels. Continued technological and operational advancements will also play a key role in reducing environmental impact while providing first rate private air travel.

Principal Robert Rennert says: “We believe in a balanced approach: promoting mobility while minimising environmental impact. Customers who use business aviation require speed and flexibility and they are looking for an experience that only private flying affords. When they choose to work with Elevate they will benefit from an exceptional end-to-end experience, some of the industry's highest internationally-recognised business standards, and now, environmentally-responsible business practices.”

The carbon offset projects it is purchasing are tangible and quantifiable. They have achieved certification under the ISO 14064-3 Standard or other globally recognised standards for voluntary GHG emission reduction projects, as well as the UN's Clean Development Mechanism protocols. All carbon offset credits will be purchased directly by Elevate Innovation, at no cost to its clients.