Bombardier has appointed Jeff Cole as sales director for northeast US.

An experienced professional with more than 25 years of experience in aviation sales, Cole has held a number of key roles in his career, starting in technical marketing and sales support. He has worked in various positions of increasing responsibility, and built a track record specialising in new and pre-owned business jet sales. His territory includes New York City as well as Connecticut, Massachusetts and New Jersey.

“Jeff is an accomplished industry veteran who is well positioned to continue to grow our success in a key United States market,” enthuses senior VP Peter Likoray. “Given his leadership and experience, he will bring a strong sales focus on our products, which are renowned for their smooth ride. We are delighted to welcome him to the team; he will be a valuable resource as we continue to grow the brand and expand our customer reach in the USA.”