TAG Aviation has appointed Joanne Goodall as director of customer services for the UK, with immediate effect. In this newly created role she will provide direction and training to the client relationship management (CRM) and customer service representative (CSR) teams throughout Europe, and oversee strategic enhancements and opportunities for ongoing expansion in alignment with TAG’s future development.

Goodall has worked for both commercial and cargo-based airlines, beginning in 2007 as a senior account manager and subsequently undertaking an array of executive appointments that have advanced her aviation industry knowledge globally. She joined TAG in 2017 as a client relationship manager having previously worked for FBO/maintenance company Air Service Basel in Switzerland, where she started as an FBO/sales manager before being promoted to deputy CEO of the organisation.

Goodall says: “I am elated to have the opportunity to undertake this important customer services directorial role within TAG’s revised management structure. It is an exciting time to embrace progress. Strong communication and client engagement remain pivotally important in order that we build upon our current success, and hone our customer focus, so that our teams throughout Europe can grow, progress and reaffirm TAG’s ongoing commitment to our clients.

“We will aim to constantly advance our customer service operations and strengthen our ability to provide flexibility and innovation so that we stand out from our competitors and provide a consistent and valuable resource for every passenger throughout their aviation journey with us.”

Chief operating officer and MD Carlos Gomez adds: “Joanne’s breadth of aviation experience, customer focus and industry knowledge are the perfect fit for this new role. I am confident that with her supervision and expertise we can continue to advance and enhance our European customer services operations.”