Vista Global has launched XO, a global digital marketplace created in partnership with XOJet and JetSmarter. Customers can use the XO app or go online to choose the best membership option or request a flight. The platform provides on demand charter access to over 1,500 private jets globally, covering the full spectrum of cabin classes. Users can also book a seat on existing shared flights around the world and will have access to a dedicated aviation advisor.

Existing XOJet and JetSmarter members will have access to Vista Global's worldwide operational excellence and the option to switch to enhanced membership benefits, including additional rewards for loyal customers.

The launch of the new marketplace demonstrates the speed of change and comprehensive range of solutions that Vista Global is bringing to the business aviation market. With VistaJet and XO, the group is able to serve the entire spectrum of business aviation consumers.

Vista Global founder and chairman, Thomas Flohr says: “In the first month after closing our acquisition of JetSmarter for its innovative technology, we have worked relentlessly to establish a new company, a new brand and new products to fulfill our vision to serve every single customer in the business aviation market. XO, powered by JetSmarter technology, is well equipped to address the $11 billion per year global market of on demand business aviation, as well as the new market of customers moving up from first and business class. We are ready to go live and introduce our suite of XO solutions to the market.”

Vista Global was founded in 2018 to become a worldwide leading provider of asset-light solutions in private aviation. In 2018 alone, the company arranged for 115,000 passengers to fly on over 70,000 flights on a fleet of 116 owned aircraft and its partners' network. Vista Global aircraft will also be available on the XO platform, with the global fleet operated by VistaJet and the US fleet by its partner operators, including XOJet Aviation, allowing the group to maximise utilisation and provide higher value to customers compared to traditional full and fractional ownership costs.

XO is a centralised platform that combines the operational and customer-centric expertise of XOJet with the speed and convenience of technology originally developed by JetSmarter.

All private aviation customers can instantly request a flight or book a seat on the XO app or online, with access to thousands of private jets across all categories, from light, midsize, super-midsize and long-range aircraft. XO members can also benefit from preferential pricing and guaranteed access, and receive 24/7 assistance from XO’s aviation advisors.