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Business Air News
Business Air News
The monthly news publication for aviation professionals.
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London Jet Centre
FBO/Handler (Stansted / London)

London (Stansted) Airport

BAN's World Gazetteer

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XJet branding initiative gives its FBO the X-factor
XJet is pulling out all the stops to make each visit to its FBO a memorable one. As well as showcasing pieces from global artists it is offering corporations the chance to brand up tickets, tags and even the lounge itself.
Paul Forster is helping his clients to distinguish themselves from their competitors.

London Stansted-based FBO XJet is rolling out a new 'tailored branding' service that it says is well-suited to car launches, financial road shows, music and sports tours. The deal includes branded tickets, boarding passes and luggage tags, while inside its executive lounges, operators and charter brokers can opt to have their brand logo, corporate colours and décor featured.

Boarding passes and tickets are also now available in electronic form, in line with the firm's commitment to sustainability.

“The system allows us to carry out direct electronic online filing of GARs; all flight handling paperwork; load sheets; branded boarding passes and luggage tags, plus a few additional options,” notes general manager Paul Forster.

XJet, a BBGA and EBAA member company, can update the appropriate charter broker of their flight's status via automated text messages including 'passengers have been screened'; 'passengers boarded'; 'doors closed' and 'aircraft airborne', taking out or cutting down the need for telephone calls or emails.

Inside its lounges, XJet is showcasing a items of art and sculptures from talented, emerging artists from all over the world. As its reputation builds, a number of other prestige brands could be showcased at the facility.

“In response to demand from customers, our team has worked hard to create, develop and build the concept so that clientele can distinguish themselves from their competitors and build facilities and private conference rooms for their own VVIP clientele,” Forster continues.

Open 24/7, The Diamond Hangar at Stansted provides maintenance, safety and security for aircraft of all sizes and boasts 150 car park spaces.

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