Piaggio Aerospace has strengthened its commercial structure by creating a wider sales area. To optimise the marketing efforts of the Ligurian company, the sales activities of the aircraft and customer service business units have been grouped together under a single management, which is now entrusted to former head of customer service Andrea di Fede.
Piaggio's team of regional sales managers has also been strengthened with six managers now responsible for promoting Piaggio products in North America, Central and South America, the Mediterranean, Africa, Northern Europe, Russia and the Commonwealth of Independent States, the Middle East and Asia Pacific.
The strengthening and reorganisation of the sales area is one of the latest initiatives implemented in the first months of the mandate by Vincenzo Nicastro, extraordinary commissioner of Piaggio Aerospace. Nicastro aims to relaunch the company on the market. The new structure will be put to the test at LIMA'19, which takes place in Langkawi, Malaysia, on 26-30 March. Piaggio Aerospace will be present at the event to re-establish and consolidate commercial relations with important institutional and private clients in the area.