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Bristow Group

Bristow Helicopters

Bristow Norway

Bristow U.S.

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Bristow trims management to reduce costs
Helicopter giant Bristow aims to reduce its costs and stay ahead of the offshore logistics downturn by consolidating senior management roles.
Read this story in our October 2018 printed issue.

Bristow Group has implemented organisational changes intended to reduce costs and align its structure with the market environment for offshore services.

President and ceo Jonathan Baliff says: "We have been pursuing increases in revenue, more efficient management of our portfolio of assets and businesses and reducing our costs as we continue to create the world's premier industrial aviation services company. Market demands have changed, which means we must continue to look for opportunities to improve our support services model and enable our geographical hubs to operate more effectively and efficiently."

As part of the effort to reduce costs, the company is taking actions to restructure several functions within the organisation; all designed to create a more effective and efficient, regionally-focused company while further reducing corporate general and administrative costs to approximately 11.5 per cent of revenues.

Bristow has removed a layer of management within its global safety function, increasing alignment and focus at its two primary geographical hubs in Europe and the Americas. This will help create more integrated global oversight of processes, structure and metrics and ensure key learnings and best practices are shared across the hubs by pushing safety management and accountability closer to its business. As a result, the position of vice president and chief safety officer has been eliminated and Steve Predmore has left the company.

"Steve has played a pivotal role building on our strong foundation and further developing the unmatched safety culture we see today at Bristow," says Baliff. "He helped us take our Target Zero safety culture to the next level and develop an outstanding bench of professionals and capabilities in our safety group. We are confident Bristow will remain at the forefront of safety leadership in the aviation industry as we move forward."

Bristow will also integrate global supply chain, maintenance operations, asset and fleet management, global fleet support and global maintenance planning under a single global fleet and maintenance services group. This will result in a more efficient and complete life-cycle view of how the company manages and maintains its global fleet. The company will also consolidate several other corporate positions.

Senior vice president and general counsel Tim Knapp has also departed the company, so deputy general counsel Bo Underwood will assume the role of acting general counsel. Baliff adds: "Bristow has made effective changes these past several years to stay ahead of the offshore logistics downturn and evolve the industrial aviation industry. These changes will enable us to continue to improve, not just in today's oil and gas market, but in any markets we serve for the short and long term."

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