VistaJet has launched VistaJet Direct, a digital membership offering priority access to the operator's one-way and empty leg flights at reduced rates. The scheme will join the company's current Programme and On Demand service offerings. Busy schedules and last-minute decisions are a regular occurrence for many business travellers. The membership is designed for clients seeking global reach. A yearly membership of $10,000 will allow customers to request bookings on all available VistaJet aircraft before they are made available to the charter market.

Chairman and founder Thomas Flohr says: “This launch is all about giving our customers, and all business travellers, as much flexibility and choice as possible. With the addition of VistaJet Direct, flying with us is easier than ever.

“We are always looking for new opportunities to make travel as memorable as possible, and make our customers' flight an experience they will never forget.

“VistaJet Direct is the fastest and most convenient way to fly with us. Customers can now book a flight and access the full array of our services, no matter where in the world they are, at a time that suits them.”

Last month, as reported by EBAN, VistaJet announced equity totalling US$2.5 billion. It operates more than 70 aircraft, all of which are manufactured by Bombardier.