TAG Aviation's Geneva FBO is displaying a contemporary street art collection created by Swiss graffiti artist Joule Champod throughout August and September. 'The Caps Collection' will be on display in the company's executive lounges. The collection pays tribute to the caps of the spray cans used by Champod, and features a selection of works amassed over the last three decades.
“We are delighted to collaborate with Joule Champod,” says marketing and communications manager Adeline Varéon. “TAG has always been keen to further its strong links with contemporary art, particularly when we can help to promote the works of a Geneva-based artist who shares the same roots as our brand. “Rather than bombarding our passengers with merchandising, we want to maximise their comfort in their dedicated lounge.”