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Luxaviation carries out rebrand and debuts 1950s inspired uniforms
Luxaviation Group has rebranded all of its subsidiary companies, with the exception of ExecuJet, to take the Luxaviation name.
Read this story in our May 2016 printed issue.

Luxaviation Group has rebranded all of its subsidiary companies, with the exception of ExecuJet, to take the Luxaviation name. Abelag now trades as Luxaviation Belgium, LEA as Luxaviation United Kingdom, Masterjet as Luxaviation Portugal, Switzerland and France, and Unijet as Luxaviation France. Luxaviation Germany, formerly Fairjets, and Luxaviation Luxembourg belong to the group as well. ExecuJet retains its name and logo.

The company has also introduced revised cabin crew uniforms that draw inspiration from the golden era of air travel enjoyed in the 1950s. The uniforms, designed by group client service manager Jana App-Sandering, are inspired by Dior's 'New Look' hourglass silhouette, with a vintage-look harking back to a time when air travel was synonymous with glamour and luxury.

She says: “I'm delighted with the new uniforms and it's rewarding to hear that our cabin crew have been looking forward to wearing them. With the ever-changing fashion scene, I began the design process with a vision of an upscale private jet experience and how this could be translated to the overall look of the uniforms.

“The peplum suit blazer, the white gloves and the bespoke headpiece are the staple items, creating the distinct look of the early 1950s and connecting our clients to the glamorous age of air travel. Having been in the private jet industry for almost 18 years, I understand the crucial balance required between sophisticated style and comfort. The high heels will be replaced by flat ballet shoes during cabin service. The fabric of the uniforms is durable and comfortable to withstand long working hours in the air, so our cabin crew can focus on providing our clients with outstanding customer service.”

The uniforms are indicative of a common look across the group and will be rolled out across the fleet with immediate effect. Updated pilot uniforms will be introduced this summer.