Paris-based operator Wijet, founded in 2009, is reporting very favourable uptake on its Mustang air taxi model. "We offer a fixed price per flight hour, regardless of the date, time or flying season," says ceo Corentin Denoeud. "Wijet provides private jet transport to 1,200 destinations in Europe and north Africa at a set price of [euro]2,400 per flight hour, so only [euro]600 per person if four people are flying. This allows travellers the opportunity to board a private jet very easily."

Reservations can be completed online, without subscription or additional costs, and the operator says that this method means that it is 40 per cent cheaper than some competitors. "One could fly from Geneva to the French Riviera for less than [euro]350 a seat, or from Sevilla to London for less than [euro]500. Not only does this bring luxury to everybody, it also allows people to land closer to their destination," Denoeud adds.

"We have 1,200 different European and north African airports at the client's disposal. Our light and agile jets are able to land in even the smallest of airports. Long lines, baggage troubles, and trains leading out of major airports are all eliminated."

Following the acquisition of a fifth aircraft in November 2014, the company plans to increase its fleet with two additional aircraft in the first half of this year. It is forecasting a funding gain of [euro]15 million and has set a goal of tripling the numbers of aircraft in its fleet over the next two years.