In his new role, James McKnight will oversee operations across all SERE Aviation brands, focusing on driving operational efficiency, developing talent and supporting the group's continued growth.

Woodgate Aviation will be seamlessly integrated into SERE Group's existing aviation business, which includes subsidiary companies Jet Assist and 247 Aviation Limited. All businesses are prominent in Northern Ireland.

Expansion includes hotel booking, chauffeur support and aircraft charter, as Jet Assist responds to growing demand from executive clients.