Why visit ACE ’25?
Tom Morris, pilot and founder of the U.K. TJ Morris store network, is planning to use an EC120B to increase business efficiency. "We have a warehouse based in Liverpool and are investigating possible sites for another in the Bristol area to facilitate our store network expansion," he explains. "It would be a very time-consuming journey between the two warehouses by road so the EC120B should become increasingly useful."
Morris, who founded T J Morris Ltd more than 30 years ago when he opened his first store in Old Swan, Liverpool, comes from a retailing family that has run shops for over two generations.
The company has grown to run more than 150 stores that specialise in selling branded goods at the lowest possible price.
Morris says: "We intend to continue our rapid growth throughout the U.K. and there is a ten year plan to grow to 500 stores, employing over 10,000 staff."