Charter operators put massive emphasis on recruiting the best pilots and ensuring the best safety training. But, when it comes to attracting and retaining business, a charterer cannot afford to have any weak links in personnel.

Business executives and holidaymakers who charter jets, turboprops and helicopters want a high standard of service from everyone - from receptionists and baggage handlers to top management.

That fact was highlighted recently by German charter operator Cirrus Aviation. The German carrier wanted experienced air stewardesses for its business fleet of 17 jets.

Manager of human resources, Ulrike Fischer, said: "We are looking for attractive hostesses who have already gained experience in VIP flights, are extremely service-oriented and are used to working independently.

"Our demanding clientele on board such as well-known personalities from politics, sports and television expects a highly professional and friendly customer service, which is the equivalent of that in a starred restaurant."

As well as a high level of flexibility and mobility, assignments worldwide require excellent English skills as well as knowledge of another foreign language, preferably Russian, "since many of our flights start from the Russian Federation", says Fischer.

A communicative personality, who is able to assert herself and work under pressure is a prerequisite.

Cirrus Aviation, which belongs to the Cirrus Group, currently operates 14 business jets and wants to keep up the quality of its staff as it expands.

At the present Cirrus Aviation operates two Learjet 40s, a Learjet 45, three Cessna Citations, two Learjet 60s, a Citation XLS, a Challenger 300, two Challenger 604s, an Embraer Legacy 600 and one Global XRS. Another Challenger 300, one Global 5000 and one Learjet 40 are expected in the next few weeks.

Cirrus Aviation said: "In addition to a high level of flexibility and mobility, assignments worldwide require excellent English skills as well as knowledge of another language, preferably Russian."

Recruitment specialists warn that standards should be high where temporary staff are concerned.

Exhibitors at aircraft exhibitions should invest in briefing the temporary staff about their products and personnel.

"There's nothing so irritating as having to speak to someone on a stand who knows nothing." This

was a comment overheard at Ebace on a stand where temporary staff were unable to answer a potential client's question.