Dubai-based United Aviation Services (UAS) has introduced 'UAS Elite,' a customer loyalty programme. Members earn 'elite points' every time they utilise and pay for a UAS service, and these points can be exchanged for selected services.

Every transaction also earns 'status points' - the points which determine which of the four membership categories (Classic, Silver, Gold or Diamond Elite) define the member's benefits.

Within three months of its launch, more than 100 clients had registered and three organisations had graduated to the Silver Tier.