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Jettly rolls out AI-driven charter matching platform
Smart Match takes in route, aircraft preference, timing and budget details to return a shortlist of priced charter options within 24 hours.
“The opportunity with AI in private aviation isn't just eliminating steps,” says Justin Crabbe, Jettly's chief executive and founder. “The goal is not simply to make the booking process faster, but to create an environment where travellers can have greater visibility into available aircraft and options.”

Jettly has launched Smart Match, an AI workflow that matches private jet charter clients with a vetted operator and aircraft within 24 hours, replacing the multi-day phone-and-email sourcing cycle used across much of the industry.

When a client submits a trip request, the workflow ingests route, aircraft preference, timing and budget, then canvasses Jettly's global operator marketplace. AI models rank availability, positioning cost, safety ratings and price, generate quotes and return a shortlist of confirmed, priced options, removing the manual sourcing, quote generation and CRM handoffs that typically stretch a charter booking across three to five days.

Smart Match is being rolled out as the default routing engine for every charter request submitted through the platform, in the United States and internationally, effective immediately. Early operator partners on the marketplace have seen faster lead qualification and higher quote-to-book conversion in the initial rollout.

Aircraft availability in private aviation varies with location, timing, aircraft type and routing, and brokers have traditionally run multiple searches and communications before presenting workable options to travellers. The move reflects a wider shift across high-value industries as AI agents take on tasks traditionally handled by human intermediaries, part of a broader effort to make private aviation more widely available through technology while retaining the flexibility of an on-demand charter service.

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