Sino Jet Academy's two core training programmes, the Corporate Jet Crew programme and the Train-the-Trainer programme, each received full accreditation as a dual ‘Provider of Training Excellence’ certification from the Professional Development Consortium (PDC).

PDC is a research organisation headquartered in the UK. Its CPD Standards Office has certified more than 800 organisations from over 30 countries to date. The certification is based on four core principles: the organisation's overall structure and values; the design and delivery of learning content; the organisation's mechanisms for maintaining standards and driving continuous improvement; and the overall customer experience and satisfaction (including independent random customer interviews). Sino Jet Academy's two programmes successfully passed rigorous assessments at the same time, demonstrating that the company's training system and service quality have earned international recognition.

China's Sino Jet stands out as one of the few business aviation operators to obtain this certification, largely because its service quality had already been benchmarked to international top-tier standards well ahead of the industry.

Taking the cabin service flagship programme ‘Journey Through Time’ as an example, the initiative breaks the boundaries of traditional business aircraft cabin services, transforming flight time into an immersive cultural experience. From cabin environment design and destination culture integration to in-flight wine service, customised dining and private itinerary management, Sino Jet turns every journey into a cross-cultural service experience.

The onboard corporate flight attendants must systematically master multi-country etiquette, communication preferences and emergency response procedures, delivering consistently top-tier service to high-net-worth clients across different jurisdictions and cultural contexts.

It is precisely these high-standard practices, rooted in day-to-day operations, that have enabled Sino Jet to develop service methodologies and training materials far beyond the industry average. These frontline, high-standard practices are directly translated into the core content of its training programmes, ultimately helping Sino Jet Academy successfully pass the international, authoritative certification from the Professional Development Consortium.

Previously, the Academy proactively extended its service standards and training capabilities into the education sector, establishing deep collaborations with many well-known universities and institutions worldwide, including China Civil Aviation University, Beijing Guanghui Jintong Education Group, the Hong Kong International Aviation Academy, Embry-Riddle Aeronautical University (Asia), Hong Kong Baptist University, Anhui Normal University and others. The Academy develops tailor-made courses for partner universities that align with industry needs, dispatching senior experts to campus to teach advanced technologies and industry regulations. This ensures that students can quickly integrate into the business aviation industry after graduation.

This model not only helps the industry cultivate a large pool of highly qualified reserve talent, but also provides the Academy with extensive course design and teaching practice experience, contributing to its success in obtaining international certification.

From proactively entering universities to develop tailor-made courses to earning international certification for its two training programmes, Sino Jet is transforming its service capabilities into a public good, helping China's business aviation move from an experience-driven approach to a standards-driven one. This is both a commitment to its clients and a meaningful investment in the industry's long-term development.

In the future, Sino Jet will continue to deepen its in-house service systems, such as ‘Journey Through Time’ and ‘Four Seasons, Six Senses’, while leveraging the internationally certified training programmes offered by Sino Jet Academy. The goal is to continuously provide high-quality, replicable and verifiable training for the industry, universities and clients.