Blue Aviation has appointed Alex Haddad as chief commercial officer as it accelerates its global growth strategy and broadens its international footprint.

Haddad brings more than 20 years of experience across commercial and business aviation, with senior roles at Universal Weather & Aviation, Air Culinaire Worldwide, Harrods Aviation and Emirates. His background includes leading multicultural teams, driving revenue growth and expanding market presence across Europe, the Middle East and Asia.

He most recently served as director of sales for EMEA–APAC at Universal Weather & Aviation, where he oversaw regional commercial strategy, account development and expansion in competitive markets.

In his new role, Haddad will oversee global sales and marketing, with responsibility for revenue growth, partnerships and long-term expansion.

Abdulwahab A. Al-Nakib, chairman and chief executive officer at Blue Aviation, says: “We are entering a defining phase of growth. Since our inception, Blue Aviation has expanded across six countries and operates in more than 35 airports. Alex's appointment reflects our commitment to strengthening our commercial leadership at a global level. His strategic discipline, industry experience and ability to execute will be instrumental as we continue to scale and reinforce our position in the market.”

Noha Labib, chief operating officer at Blue Aviation, adds: “As we scale, operational excellence remains at the core of our value proposition. Aligning commercial growth with consistent, high-quality execution across all our stations is critical. Alex's appointment strengthens that alignment and positions us to deliver growth without compromising the standards our clients rely on.”

Haddad says: “Blue Aviation has built a strong and credible platform, and I see significant opportunity to expand its commercial presence across key global markets. My focus will be on building a high-performance culture, strengthening long-term client relationships and executing a structured growth strategy that drives sustainable value.”

The company continues to invest in leadership, infrastructure and international expansion as it builds its position in the global business aviation sector.