Human expertise continues to play a central role in private aviation charter bookings despite the rise of automated travel platforms. Analysis from Paramount Business Jets shows that 76.5% of charter bookings are still completed through direct consultation with a flight advisor rather than self-service technology.

The data reviewed more than 10,000 flight records and highlights a strong preference among high-net-worth travellers for advisory-led booking support. Paramount Business Jets says the model helped drive significant company growth during 2025.

Profitability increased 45% year-over-year while annual revenue rose 34%, making the year the most successful in the company’s more than two-decade history.

“Private aviation is a dynamic environment where conditions change constantly; aircraft availability shifts, weather moves, crews reach duty limits and maintenance issues arise,” adds Zaher. “Technology can provide quick estimates and process information quickly, but experience is what turns that information into sound judgment. Our advisors evaluate the variables, negotiate when necessary and ensure the best decisions are made on behalf of our clients.”

The company’s market review found that 59.6% of customers return for repeat bookings after their first charter experience.

Teterboro, Las Vegas and Miami remained the most active charter hubs in the dataset while December recorded the highest flight volumes of the year.

Paramount Business Jets is also developing a proprietary client app intended to support existing customers by simplifying travel logistics such as manifests, catering and ground handling while keeping advisors involved in trip planning.