Los Angeles-based Amalfi Jets is taking a stand against what it sees as the outdated practices of the industry's ‘dinosaurs’. With its ‘Declaring War on Dinosaurs’ promotion, running 1-31 October, Amalfi is inviting new clients to submit competitor quotes, which Amalfi will price match or beat to prove - it says - that private aviation doesn't need to be stuck in the past.

“Private aviation has been dominated for too long by companies that refuse to evolve,” says Kolin Jones, founder and CEO of Amalfi Jets. “Companies that are committed to ‘Doing the same thing each year’ and claim "This is the way the industry is always done, we exclaim are the industry ‘dinosaurs’. At Amalfi, we're rewriting the rules, building technology in-house to focus on safety and scalability, investing in our own SMS system for brokers and giving clients a smarter, more transparent and more efficient way to fly private. This promotion shows our commitment to the future of the industry and our long-term commitment to our clients.”

For decades, according to Amalfi Jets, legacy private aviation companies have relied on rigid, outdated business models, prioritising markups, opacity and short-term gains over innovation and client experience. These people resist change, leaving travellers with high costs, minimal transparency and stale service. Amalfi Jets was built to be the antidote. By combining youth, innovation and an uncompromising dedication to excellence, Amalfi is redefining private aviation for the modern traveller.

Safety is at the forefront of everything Amalfi does. The company operates with rigorous vetting standards and a dedicated safety team ensuring every flight meets the highest level of compliance. At the same time, Amalfi is investing heavily in technology, developing proprietary systems in-house that power everything from quoting to concierge. This internal tech-first approach gives Amalfi an edge over competitors that outsource, making operations faster, smarter and more secure.

The Declaring War on Dinosaurs promotion is open to new clients who submit a full competitor quote, which Amalfi will match or beat. Amalfi Jets will price match or beat each competitor quote, subject to the quote being with a Part 135 operator that meets its safety standard, quality standards, insurance limits and crew requirements. In the event a quote from a competitor does not meet those requirements, Amalfi Jets will not match a subpar option from its network. Direct operator quotes are excluded.

Amalfi Jets continues to set a new standard in private aviation, offering discerning clients a uniquely personal approach to global travel. Whether flying for business, leisure, or to attend world-class events, Amalfi Jets ensures every journey meets the highest standards of excellence and care.