Creatd's aviation subsidiary Flyte has introduced Empty Legs, a pre-scheduled one-way offering that monetises aircraft repositioning while materially lowering the consumer's cost of private and regional air travel. The initiative is designed to generate incremental, high-margin revenue.

Flyte's Empty Leg itineraries are released at up to 90 per cent below traditional charter rates, creating an on-ramp for first-time private flyers and cost-conscious corporate travellers. Because these flights would otherwise operate empty, variable costs remain minimal, allowing Flyte to convert an unavoidable expense into a meaningful profit stream and real-time market laboratory.

“Flyte's Empty Legs is a discounted flight programme that doubles as a data engine, guiding our move to scheduled, ticket-based service,” says Jeremy Frommer, CEO of Creatd. “Each booking gives us real-world demand insights, letting us launch future Vision Jet routes with proven interest and strong unit economics.”

To accelerate market penetration, Flyte is aligning with a curated group of Part 135 operators whose repositioning inventory now populates the Flyte digital platform, instantly broadening route coverage without incremental fleet capital. Insights from load factors, booking velocity and origin-destination pairs will guide the rollout of dedicated shuttles using the Cirrus Vision Jet on underserved Northeast city pairs.

“The Vision Jet's low operating cost and short-field performance make it ideal for high-frequency regional service,” shares Marc Sellouk, founder of Flyte. “Paired with our operator network, we can scale capacity rapidly while keeping balance-sheet leverage low, a proposition we believe will resonate with both travellers and investors.”

All Empty Leg passengers enjoy private-terminal access, expedited boarding and the same cabin amenities provided on full-fare charters. Inventory is searchable in real time via Flyte's web app and is distributed through select broker channels to maximise seat absorption and data capture.

Looking ahead, Flyte will leverage operational data from the Empty Legs programme to refine pricing algorithms, deepen operator partnerships and accelerate the launch of scheduled Vision Jet shuttles, advancing its mission to make regional private aviation as predictable, affordable and scalable as any modern transportation network.