Global business aviation company VistaJet has been awarded 'Best Private Aviation Company' at the Leaders of Luxury Summit Best of the Best Gala dinner, hosted by Robb Report Hong Kong.

VistaJet's win comes as luxury travellers reportedly seek more personalised, meaningful and seamless flight experiences. According to a recent Luxury Travel Advisor survey, 68% of advisors report growing demand for bespoke itineraries, extended stays, enhanced privacy and premium service.

VistaJet's model offers on-demand, point-to-point connectivity across 96% of the globe, granting travellers a high level of personal freedom. By partnering with top providers, VistaJet is able to connect flyers to unique destinations while prioritising in-flight wellness, including consultations with nutritionists and luxury relaxation products.

During a panel discussion at the Leaders of Luxury summit, Amy Yang, VistaJet's vice president of marketing for APAC and IMEA, said: “The company's Program memberships are designed to cater to the interests and passions of its clientele. Through its Private World programme, VistaJet offers exclusive access to rare and curated moments, from invite-only events during Formula 1 races and premier art fairs to tailored global travel adventures.”

As the official partner of Scuderia Ferrari, VistaJet also facilitates travel for the Ferrari team and other athletes, such as golfer Jon Rahm. These partnerships demonstrate a demand for a level of personal service above traditional luxury.

Ian Moore, chief commercial officer of VistaJet, says: “We are deeply honoured to receive this recognition at the Leaders of Luxury Summit. Our team's dedication to delivering exceptional flight solutions, coupled with our focus on sustainable innovation, sets us apart in the industry. We look forward to continuing to explore and define what personal air travel can be, anytime and anywhere.”

As VistaJet celebrates its 20th anniversary, the company continues to grow in Asia, solidifying its role as a preferred private aviation partner. The 2024 Billionaire Census indicates Hong Kong ranks second globally for billionaires, fostering a growing customer base. VistaJet's Program memberships rose 15% in Asia-Pacific in 2024, with flights increasing by 20% in the region.