UK-based EnterJet, a digital booking platform connecting private flyers directly to aircraft operators, has partnered with the 2024 Ferrari Challenge Trofeo Pirelli North America motorsport champion Dylan Medler, to support him and his team as they transit between races globally. Medlar has a great career ahead of him; in only his second full season competing in Ferrari Challenge, where he won the final two races of the season in Imola, Italy, he was crowned Ferrari Challenge champion. 2025 will see him competing in Ferrari Challenge races as well as GT3 races across America, Europe and Asia.

With nearly 1,000 regular private flyers now using its platform, which boasts a fleet of over 300 fully vetted private aircraft ranging from the King Air 260 turboprop to the Airbus ACJ320neo, EnterJet services are available globally with a primary focus on European departure and arrival routings.

Founder Charles Robinson previously entered the industry with his first venture, JustJet, a provider in the traditional private aviation charter space with a focus on royal and government flight department fleet extension. Robinson has now set his sights on simplifying and virtualising the brokerage market to create true transparency.

“EnterJet represents a groundbreaking development in the private jet charter industry; not another ‘Uber of private aviation’, but a realistic platform that focuses on usability,” he says. “Through our strategic partnerships and cutting-edge technology, we have created a platform that offers simplicity, integration and overall efficiency, with a cost-focused backbone for our clients. Our long-term goal is to be a leader in the marketplace where our members can ‘do all’ within EnterJet.”

EnterJet's competitive advantage lies in its simplified booking flow, reducing touch-points for both clients and operators. By integrating with scheduling systems, EnterJet ensures a seamless and user-friendly experience, on the operators side as well as the client side. The platform allows clients to submit flight requests, receive quotes, confirm bookings and manage their flights, all within a secure digital environment.

EnterJet offers a Dutch auction-style empty leg marketplace. The technology automatically prices and lists discounted flights directly from operator schedules. To maximise usage and create a truly dynamic point of sale, the flight price reduces through time until a member places a bid and the first bidder wins the trip.