Robinson Helicopter Company has appointed Will Fulton as vice president of business development. Fulton will lead business development efforts to expand fleet sales and configured aircraft sales while driving significant market growth and profitability for the company.

Fulton brings more than 15 years of experience supporting product development, sales and strategy within multiple mission types in the aerospace industry. In this role, he will spearhead the expansion of fleet sales into sectors and missions such as agriculture, news gathering, law enforcement, foreign government and utility. His focus will be on strategically establishing steady and sustainable growth for Robinson Helicopter, solidifying the company's position as a leading provider of vertical aviation solutions.

“Will Fulton has devoted his career to making flying safer and more accessible,” says president and CEO David Smith. “His track record of success in multiple sectors makes him a complete fit for our company, and we look forward to him working alongside our more than 100 dealers around the world in this exciting new chapter in our history.”

Before joining the company, Fulton served as the head of marketing in North America for Airbus Helicopters and as an engineer turned sales manager at Bell Flight. He was also a Longbow Apache helicopter pilot serving in the US Army for seven years. Fulton received a degree in mechanical aerospace engineering at West Point and an MBA from Texas Christian University.

“From a young age, I've always been inspired by vertical lift aviation, and this company has a rich history and tradition of innovation that I’m honoured to be a part of,” Fulton says. “I look forward to working with the talented innovators here, and our global customer base, to provide new products and technologies that will continue solidifying our position as an industry leader in safety, reliability and cost-effective vertical lift provision.”