As VistaJet marks two decades in private aviation, it is celebrating its rich history and a commitment to discovering all the planet can offer with its ever-expanding Private World programme.

Luxury travel is undergoing a paradigm shift. As highlighted in a recent McKinsey & Company report: “Ultra high net worth individuals prefer quiet luxury with personalised service, targeting remote, private destinations accessible via private airports that feature tailored experiences available nowhere else.” VistaJet Private World aims to sit at the forefront of this trend, saying it designs moments as individual as the travellers themselves.

VistaJet members can fly to destinations in over 200 countries and territories worldwide. And members can also unlock the world with the experiences crafted by the Private World’s team and its network of hundreds of trusted partners. In 2023, member requests more than doubled from the previous year and 2024 is on track to surpass this, demonstrating the interest in exploring the world and meeting the people that inhabit it. Requests include witnessing the heart-pounding action of Formula 1 races worldwide, through VistaJet’s exclusive partnership with Ferrari and private dinners with drivers Charles Leclerc and Carlos Sainz, or personalised wine tours through rolling vineyards around the world and rejuvenating wellness retreats across locations in Sweden, Peru or Ibiza.

Chief marketing officer Matteo Atti says: “We see Private World as an enriching service for our members’ lives. They trust in us as they fly to the world, and we want to ensure every second, from booking a flight to experiencing an unforgettable moment, is exceptional.”

The newest curated experiences and events include: Two different safari experiences in northern Botswana, Eagle Island Lodge in the heart of the Okavango Delta and Savute Elephant Lodge beside the mysterious Savute Channel; Ecuador with The Cacau Club; humpback helicopter safari in Mozambique; the Bridge classic car exhibition in Bridgehampton, New York; and private Champagne Billecart-Salmon dinner in Mareuil-sur-Äy, France.