Signature Aviation has introduced Bravo by Signature, a free membership programme with a hospitality focus to amplify the guest experience for small and medium-sized Jet A operators.

Bravo by Signature has been in development for the past year and was built to address the changing needs of one of the largest, yet often underserved, segments in private aviation. The programme was piloted with over 800 hundred small and medium-sized Jet A operators, easing their ability to utilise Signature's industry leading footprint of private aviation terminals along with a best price commitment, Signature Gold status, discounts with TechnicAir MRO, benefits from key partners and dedicated email support.

Throughout the programme's development phase, operators specific to this segment have highlighted a desire for advantages typically enjoyed by enterprise operators and the relationship-driven partnerships that accompany them.

As just one example, Michael Terfehr from 45 North Aviation writes: “Signing up for the programme was incredibly easy, and our company is now saving thousands of dollars at Signature locations across the USA. We are extremely pleased with this programme and have made Signature our preferred FBO.”

Signature CCO Derek DeCross says: “Signature is laser-focused on making every second of a guest's journey through each of our private aviation terminals exceptional. Along with our ever-expanding global network, new branding and major investments in guest products and facility updates, we are thrilled to unveil Bravo by Signature. We have worked closely with small and medium-sized operators to craft a programme that's designed for their unique set of needs. With no membership fees and no contractual commitments, Bravo by Signature delivers better pricing, recognition, member support and partner benefits, and we will continue to collaborate closely with our Bravo member community to refine the programme to meet its evolving needs.”

Guests joining Bravo by Signature will be provided with significant Jet A fuel discounts and benefits, backed by Signature's best price commitment, which ensures access to the best available non-negotiated rates at Signature's US-based private aviation terminals. Membership will also include Gold Status benefits in the Signature Status programme and access to dedicated email support. Pilots in the Bravo programme are also eligible to earn points through membership in Signature's TailWins programme.

Bravo by Signature is further enhanced by strategic member benefits with Signature's maintenance programme, TechnicAir. Members of the Bravo community will also have access to exclusive, programme-specific offers from Signature partners Go Rentals and Lavazza Coffee.

Bravo by Signature is poised for evolution well beyond its launch date, with an already planned expansion of benefits to Signature's Canadian and EMEA locations in the coming months.