Los Angeles-based private jet charter and jet card provider Amalfi Jets is to allow cardholders who join its Amalfi One jet card programme in July to have no peak days in their contract for the first 12 calendar months after joining. In order to qualify for this promotion, interested clients must purchase and fund their jet card from 1-31 July and deposit a minimum of $200,000. This promotion is limited to 10 cardholders in total.

“Peak days often come as a source of strain for many clients,” says founder and CEO Kolin Jones. “We recognise the acute need to fly during the year's busiest travel periods so we want to allow greater access during these times for our growing client base and remain competitive in the market.”

Amalfi currently boasts 75 peak days on its jet card programme so this move signifies a major leap for the company as it is removing all of them for new clients. During peak periods around 4th of July, Thanksgiving and the holiday season, cardholders who take advantage of this offer will have peak fees waived on all flights.

“The industry is constantly ebbing and flowing with demand,” says president of sales Brian Francis. “These periods of intense demand often spell both headache and opportunity for brokers and operators, hence the existence of peak days. With the removal of this barrier, we hope to encourage clients to join our programme to take advantage of an incredible product during the most popular times to fly.”