Amalfi Jets, a Los Angeles-based private jet charter and jet card provider, has upgraded all its current Amalfi Reserve members to its jet card programme as it revamps the current product into a premier social membership.

The Amalfi Reserve programme has undergone a major overhaul, with the private jet charter provider relaunching it as an exclusive social membership with members granted the ability to book flights, and access empty-leg flights and benefits with its portfolio of lifestyle and hospitality partners.

The Amalfi Reserve membership is a $500 USD a month, ‘social membership’ to provide benefits to those who occasionally travel privately through charters or empty legs but want to take advantage of the lifestyle benefits provided by the company's ‘Escapades’ launch.

The Amalfi One jet card remains the highest tier, as all cardholders gain access to all Amalfi Reserve member benefits and the Escapades experiences.

“We are thrilled to upgrade this bulk of our loyal clients to the Amalfi One jet card programme and are equally excited to launch this updated product,” says Kolin Jones, founder and CEO of Amalfi Jets. “The Amalfi Reserve membership is now being positioned as a social membership for those who prioritise the ancillary benefits of our company, empty legs and one-off charter flights.”

The membership runs at $500 a month and is available exclusively through Amalfi's iOS and Android app, the Amalfi Jets App. Through the app, members can browse through flights, empty-leg and partnership offerings as well as directly booking and managing experiences through its in-house concierge team.

“We are committed to providing an unmatched quality of service both in the air and on the ground,” comments Oliver Brookbanks, who also serves as Amalfi's head of partnership development. “We are thrilled to host our current partners through our app and look forward to adding more as we derive added value to our clients.”

Amalfi plans to host monthly exclusive events dedicated to its Reserve members as it aims to grow engagement amongst its current base and expand to new members.

This deal comes in the wake of Amalfi's overhaul of its jet card product as it aims to grow its client base and continue to offer its standout features against competitors.