Volato Group has appointed Luis Garcia as executive vice president of sales. Garcia is an industry veteran with more than 19 years of experience in private aviation sales and operations, bringing strong expertise and a proven track record of success to his new role.

Garcia previously spent eight years as senior vice president of sales at Wheels Up, consistently leading in membership generation and cultivating high-performance teams. Prior to that he was senior vice president of sales at Starbase Jet, a Part 135 charter operator offering aircraft sales, charter, management and jet cards. He is highly regarded for his passion for customer service, ability to develop organisational talent and strategic approach to partnering with clients to provide value in a competitive space.

"We are pleased to welcome Luis to the Volato team," says CEO Matt Liotta. "His track record of success, industry reputation and dedication to client service make him the perfect leader to propel our nationwide sales efforts. Luis understands our commitment to challenging the status quo and providing modern, efficient, customer-designed solutions. We're excited to see him collaborate across our organisation to increase our top-line revenue and showcase Volato's unique value proposition to new and existing customers."

At Volato, Garcia will oversee the company's national sales initiatives by developing new customer acquisition and revenue growth strategies, increasing market awareness and expanding the sales team as the company accepts new deliveries of additional HondaJets and Gulfstream G280s.

"I'm excited to join Volato, a leader in private aviation, renowned for its customer-designed solutions and modern fleet. What drew me here was the company's strong dedication to tailoring services to meet individual client needs, perfectly complemented by our advanced, technology-driven platform," says Garcia. "With unlimited flying hours, no day restrictions and a pioneering revenue-share model for HondaJets and the new Gulfstream G280s, Volato truly stands out. I'm excited to help Volato continue to set new standards in private travel solutions."