Moove, a France-based startup specialising in developing technology for on demand aircraft operators, has unveiled a marketplace platform for empty legs, representing a significant economic opportunity and a lever for major environmental optimisation.

With 40 per cent of repositioning flights, or so-called empty legs, this new technology player is positioning itself to help travellers find cost-effective business aviation solutions more easily. Moove aims to optimise the business aviation offering through direct interaction, helping operators reduce these deadhead flights.

Moove has launched its new marketplace platform to meet the growing demand for affordable business aviation travel. By providing a dynamic database, it is easier for companies seeking transportation to obtain an accessible solution that matches their desired itinerary.

"With our matching algorithms and direct interaction approach, we enable professionals to more easily find a flight by integrating a stop to their preferred airport, thereby multiplying the likelihood of a sale," says co-founder and CEO Arthur Ingles.

As the need for environmental and economic efficiency becomes increasingly important, Moove is looking to innovate to provide a flight optimisation platform on a European scale. It suggests that these more accessible last-minute solutions require a radical evolution of the on demand aviation value chain, reducing the time between booking and flight while ensuring a return solution. To address this, Moove's free-access tool integrates three new features:

- An intelligent search tool determining the nearest flights, including possible repricing and re-routing, called Smartleg finder.

- Direct interaction with the operator to simplify flight setup and ensure transparency.

- An automated return solution (commercial flight or train) for a complete travel service.

"With our centralised distribution and multimodal approach, we offer the option to book the return journey by scheduled flight or train, thus ensuring a comprehensive travel offer for travellers," adds co-founder and CTO Antoine Awaida.

Moove connects business aviation operators with its 30,000 business travellers and provides visibility at over 20 airports and FBOs in Europe via its integrated booking widget, for a transparent commission of seven per cent.

"Now with 8,000 passengers per year and 60 flights per week booked through our platform, our startup has demonstrated the relevance of its technology for direct and automated booking," adds Ingles.

Seamlessly integrated into the operational ecosystem, Moove is connected to operational tools such as Leon and Skylegs, allowing commercial business aircraft operators to be listed with just a few clicks or on their own website widget.