US charter brokerage Amalfi Jets is to commence development of its native CRM and operational system to manage its current client base and requests, and to streamline operational procedures.

The Los Angeles-based charter company began implementation of its new customer management system in February 2024. This move came in light of an uptick in demand, that saw a YoY increase in revenues and profits.

"Similar to a lot of companies in the industry, we are looking internally at ways we can improve the customer experience for our members," says founder and CEO Kolin Jones. "Our native CRM system will allow us to better track our clients and analyse their engagement with us."

Furthermore, the new system will be integrated with the Amalfi App which is expected to launch in early 2024. This will allow the company to more directly manage and analyse client traffic such as flight requests and membership upgrades, and gain live data and insight from its app directly.

"This effort will be bolstered by the Amalfi Jets App, which will be directly integrated into this new system," Jones continues. "To continuously foster our growth, we must look inward as much as outward, and the investments we have made in this new CRM and operational system and our app reflect our efforts to revolutionise the way we do business and provide for our clients."

The Amalfi Jets App launches on 11 March in the iOS App Store and Google Play Store.