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Reroute AI targets empty leg repurposing
A little route adjustment goes a long way. Jet.AI has launched a programme that intelligently repurposes empty flight legs into new charters.

Jet.AI has launched Reroute AI, a web based software tool designed to transform the way empty flight legs are utilised, with a focus on passenger experience, profit optimisation and environmental sustainability.

By intelligently altering empty flight legs and repackaging them as new charter flights, operators utilising Reroute AI stand to unlock additional profits without any new investment. These profits are partially derived from the fact that filling an otherwise empty aircraft reduces fuel consumption.

"Unlike others in the private aviation space, the team at Jet.AI decided to stop trying to tackle the empty leg problem and, instead, aimed to solve a 'reroute the leg problem'," says executive chairman and founder Mike Winston. "This small shift in perspective made all the difference. With Reroute AI, we focused on the abundance of commercially viable options outside of the brittle approach of forcing customers into fitting their travel plans into the unused routes of other customers. We found that a little route adjustment went a long way."

Reroute AI allows operators to work with their own empty inventory, or to purchase new charters constructed from empty legs from other operators. By prompting operators to enter a city pair, passenger load, travel date and profit minimum, Reroute AI has the power to create new itineraries that are more cost effective, efficient and considerate of emissions. The empty return journey of a chartered jet is a common pain point in private aviation, and Reroute AI allows the more than 5,000 FAA Part 135 charter operators in the US to easily repurpose one way inventory into new charter flights with the help of its algorithm.

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