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Business Air News Bulletin
Business Air News Bulletin
The monthly news publication for aviation professionals.
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Wheels Up launches programme for small and medium enterprises
The programme is for businesses that spend at least $250,000 in private travel services. Up for Business should deliver greater fleet utilisation during weekdays, when individual and leisure demand is historically low.
Up for Business will better serve small and medium-sized enterprise members.

Wheels Up Experience has launched Up for Business, a corporate programme to better serve its small and medium-sized enterprise members. The tailored private aviation solution features pricing, discounts and benefits designed specifically for this size of business and their executives.

"Wheels Up corporate members now have the ability to choose a solution that fits their flight profile and business needs," says EVP, global sales Robert Bourrier. "Historically, smaller to medium-size businesses were forced to adapt to either a product that was designed for individuals or a solution that was built for large corporations. We see an opportunity to deliver a tailored product to members rather than a one-size-fits all offering, while capturing the operational and financial benefits of a balanced fleet utilisation throughout the week.

"By adding a sensible layer for businesses that falls within the small and medium-sized tier, we are able to offer superior pricing, better service and benefits. We expect this new product to improve the efficiency and profitability of our operations with a more balanced utilisation of our fleet throughout the week, all while keeping the member firmly at the centre of everything we do."

Supported by a dedicated corporate sales team, Wheels Up will now offer two programmes for corporate fliers; Up for Business for small and medium-sized companies with either a $250,000 or $300,000+ deposit, and the existing business membership for larger businesses/high volume fliers focused on custom enterprise solutions with either a $500,000 or $1 million+ deposit.

The Up for Business programme will offer a significantly reduced deposit, initiation fee, annual dues and contract term of 18 months, a new round trip discount and unlimited lead passenger designees. Its members will also have access to a second aircraft on the same day once per quarter.

Wheels Up continues to offer enhanced benefits to all members through its long-standing partner and investor Delta Air Lines; at $250,000 deposit they will receive one Diamond Medallion designee and at $300,000 deposit they receive two SkyMiles status. Further, all members will continue to have the ability to use funds on deposit for both private travel with Wheels Up and commercial trips on Delta flights.

"Wheels Up is an integral part of Delta's portfolio of premium, corporate flight solutions providing unique benefits to our respective and joint customers," says Delta SVP, global sales Bob Somers. "The Up for Business customer is an important segment within the total addressable market for business travel. We look forward to working closely with the Wheels Up team to provide unparalleled service as leaders in commercial and private aviation."

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