US Part 135 operator Fly Tru has emerged from its rebranding process. Formerly known as CapJet, it says the new identity represents a steadfast commitment to revolutionising private travel, placing a strong emphasis on excellence, efficiency and, most importantly, simplicity.

"Fly Tru's rebranding isn't just a name change; it's a commitment to excellence," says COO Jason Williams. "We aim to provide travellers with transparent rates, streamlined booking processes and a superior flying experience. With Fly Tru, you can truly have it all."

The rebranding follows a series of recent company initiatives including new office space in Cypress, Texas and the introduction of a Gulfstream G200 to its fleet. The G200 pairs well with the four GIVs and four Learjet 45s the company currently has in its fleet and rounds out its charter options.

Williams adds: "At Fly Tru, transparency is our philosophy. We want our passengers to have complete confidence when they fly with us."