Signature Aviation is bringing coffee brand Lavazza to over 150 locations in the US for an initial rollout this autumn.

“Signature Aviation is passionate about consistently delivering an exceptional customer experience, and we're always looking for opportunities to further elevate this experience,” says CCO Derek DeCross. “As one key step, we sought to reimagine our coffee programme from the ground up with new technology and a world-renowned partner such as Lavazza. Together, we're bringing a unique offering to private aviation, with excellence and precision in every cup.”

Earlier this year, Signature began an initial reimagining of its network coffee programme with the installation of new, high-end machines at every location. These bean-to-cup machines will ensure that every cup of Lavazza coffee served will be prepared following Lavazza's exacting standards for taste and consistency.

Two distinct Lavazza coffee roasts will be available: Gran Riserva, a rich and bold dark roast and Gold Selection, a smooth and light roast. Both options will be available in whole bean format. In addition, Signature Aviation will provide Lavazza's Gran Riserva coffee for aircraft service and pilots. Decaffeinated coffee options will also be available upon request.

This initial rollout will be followed by an expansion to all of Signature's global locations in the near future.