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Business Air News Bulletin
Business Air News Bulletin
The monthly news publication for aviation professionals.
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The monthly news publication for aviation professionals.

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Coleman Jet makes sale of Citation Longitude
When an aircraft type is particularly niche, it helps to tell its story through proprietary evaluation tools in order to achieve a sale. Coleman did just that with the only Longitude to trade this year.
One of the first Citation Longitudes to enter the pre-owned market and the only Longitude to trade in 2023.

Coleman Jet Solutions has successfully closed the sale of one of the first Citation Longitudes to enter the pre-owned market and the only Longitude to trade in 2023.

Less than 100 Longitudes have entered service, with half delivered to a single fractional fleet operator. The small fleet size and lack of transaction data makes it difficult to establish an accurate market value.

“A similar aircraft traded well over a year ago when market conditions were different. Without data points, our client was solely reliant on data from our proprietary evaluation tools,” says president Dave Coleman. “This is another example of why an owner should consider a broker's technical and operational expertise. The Longitude is a clean-sheet design. Because so few are operated by small flight departments, feedback on the features and benefits of the type is not easy to come by. As a result, qualified prospects that approached us were not ready to make a buying decision. The Longitude competes against other super-mids that are available for millions less. Our ability to tell the aircraft's story made a concrete difference in the outcome for our client.”

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