EnterJet, a UK private jet charter booking platform, is connecting clients directly to aircraft operators in a secure and monitored environment. It aims to streamline the booking process and enhance efficiency for both clients and operators.

With pre-registered regular private flyers already on board, EnterJet is hoping to disrupt the traditional brokerage model. The platform boasts a comprehensive fleet of 147 fully vetted private aircraft with a European focus, ranging from the King Air 260 turboprop to the Airbus ACJ320neo. EnterJet's services will be available globally, with a primary focus on European departure and arrival routings.

Founder and visionary, Charles H. Robinson, aged 22, brings experience to EnterJet. Having previously disrupted the industry with his first venture, JustJet, a provider in the private aviation empty leg space, Robinson has now set his sights on simplifying and virtualising the brokerage market.

“EnterJet represents a groundbreaking development in the private jet charter industry; not another ‘Uber of private aviation’, but a realistic platform that focusses on usability,” says Charles H. Robinson, founder of EnterJet. “Through our strategic partnerships and cutting-edge technology, we have created a platform that offers simplicity, integration and overall efficiency. Our long-term goal is to provide a leader in the marketplace where clients can 'do all' within EnterJet.”

EnterJet's competitive advantage lies in its simplified booking flow, reducing touch-points for both clients and operators. By seamlessly integrating with leading scheduling systems such as Leon, with plans to include further systems shortly after launch, EnterJet ensures a seamless and user-friendly experience, on the operators side as well as the client side. The platform aims to facilitate a comprehensive range of services, allowing clients to submit flight requests, receive quotes, confirm bookings and manage their flights, all within a secure digital environment.

To maintain the highest standards, EnterJet has implemented a rigorous vetting process for registered members. Clients undergo a thorough background check, ensuring a community of legitimate private flyers, thereby enhancing the chances of high conversion rates through EnterJet requests for operators.

In addition to its innovative booking features, EnterJet offers a unique Dutch auction-style empty leg marketplace. Operators can automate pricing based on hourly rates and a percentage for start and reserve prices. The platform employs a regressive pricing model, progressively decreasing prices over time. Clients can make offers for listed empty legs, leading to a seamless negotiation process.

EnterJet's soft launch on June 28 will welcome 100 pre-registered, fully vetted clients onto the platform. The company has already onboarded exceptional operators with a diverse range of aircraft, catering to a clientele that spans the full spectrum of private aviation enthusiasts.

Operator participation on EnterJet incurs no cost, as the platform follows the traditional brokerage model by taking a transaction fee from clients.