UK-headquartered global aviation services group ACC Aviation has appointed Zeineb Lassoued as regional VP, MEA to strengthen the company's service offering in the Middle East and Africa (MEA) as part of continued growth plans in the region.

Lassoued will play an integral role in developing ACC's service portfolio and brings with her a wealth of industry experience, having spent the past seven years at respected aviation firms. Most recently, she held a commercial director position at Monaco-based firm Blueberry Aviation.

In addition to her proven aviation track record, Zeineb speaks fluent French, English and Arabic, including multiple native dialects.

Lassoued says: "I am thrilled to join such a well-renowned company as ACC, and I'm excited to add my expertise to the team. The aviation industry in the MEA has displayed continued development in recent years, and I'm delighted to be a part of ACC's expansion strategy in the region."

Zeineb joins the team at ACC's Dubai Airport Freezone (DAFZA) office and will report to Robert Sitta, director Middle East and Africa.

"We're delighted to have Zeineb join our team, and I'm confident she'll add significant value to our client base in the region,” says Sitta. “As over half of the world's French speakers live in Africa, and the Middle East consists of close to 270 million Arabic speakers, Zeineb's language proficiency and impressive aviation background position her brilliantly in her new role."

The announcement comes shortly after ACC appointed Hassan Chamas to head of charter, Middle East.