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Titan is attracting first-time fuel clients globally
The European footprint promoted by Titan Aviation Fuels provides European and existing North American customers with a recognised fuel card that strengthens the network of fuel when travelling internationally.
Titan US senior VP of contract fuel David Sierzant, MD Valerie Bouthiaux, CFO Lorin Popescu, CEO Daniel Coetzer, account manager Alexi Coetzer and director of marketing Rhonda Bernthal.
Read this story in our June 2023 printed issue.

With the addition of more sales executives, an expanding European customer portfolio and new growth outside of Europe, the international division of US-headquartered Titan Aviation Fuels is returning to EBACE in a buoyant mood.

Since opening the doors of its Geneva, Switzerland-based offices, Titan Aviation Fuels International has garnered an impressive roster of European business aviation operators signing up for the refueller's services. European clients are embracing the efficiency, reliability and streamlined offering delivered by the highly experienced team led by respected fuelling professionals Daniel Coetzer, chief executive officer, and Valerie Bouthiaux, managing director.

Its database of customers includes AOC holders and private operators, optimising a sophisticated offering combined with ease of doing business. New clients have been attracted by the simplicity of real-time fuel planning, digital quoting, pre-ordering and purchasing from an extended global network of 70 approved suppliers, security of fuelling at competitive pricing and consistently high levels of service from the Titan 24/7 customer service team. In addition, Titan provides operational integration and VAT and MOT management expertise, which is notoriously complex for flight departments and managers to calculate.

Coetzer says: “We are proud of how much business we've generated in just over a year, and it confirms that our strategy to bring a competitive refuelling service to a market that a few key players have historically dominated is the right choice. We combine advanced technology and efficiencies with personal relationships, and the European business aviation sector appreciates this singular approach. Our customers understand that while we deliver the benefits of being part of a large company, we excel in providing individual, personalised service.”

The European footprint also provides European and existing North American Titan customers with a recognised fuel card that strengthens the network of fuel options when travelling internationally. “Our existing customers flying in from North America welcome having a single source for all their fuelling needs. This seamless approach enhances their operations, maximises their budget and makes operational life much easier.”

Titan recognises that sustainability is important for European operators and is committed to supporting the industry's ambitious plans to reduce carbon emissions. Titan provides SAF where it is available and offers carbon offset options when it is not. “We are seeing more demand for sustainable aviation fuel from our customers, but supply remains a challenge in Europe, making it difficult to source and expensive. We supply it where we can and encourage operators to consider offsetting options when we can't. Titan also provides its own carbon offset programme, which our customers can subscribe to.”

Looking to the future Titan's expansion plans include extending services to southern Asia and South America, with a first office already open in Argentina. The new activity will also see the international team making its debut attendance at international events, including LABACE in August in Brazil and the European event ACE to be held at London, Biggin Hill Airport in September.

“We have an impressive offering with an intuitive digital platform delivering real-time fuel pricing, comparisons and quotes, integration capabilities with operational software and a multilingual team, which ensures painless purchasing from around the globe. We want to be able to raise industry fuel standards by bringing these efficiencies to an extended international audience,” concludes Coetzer.

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