US MRO specialist West Star Aviation has promoted Rob Jolly to the dual role of director of regional sales while he also continues to serve as regional sales manager (west).

Jolly joined West Star Aviation in 2016 and previously held regional sales manager positions at other leading aviation companies. He will be responsible for planning and directing company-wide customer development strategies, and will work closely with the regional sales team in strengthening and implementing long-term customer relationships with solutions that bring value, confidence and trust to every project.

“With more than 22 years of territory sales experience in the aviation industry, Rob brings exceptional knowledge and experience to this important leadership role,” says vice president, sales Marty Rhine at the company's St Louis Regional airport facility in East Alton, Illinois. “I'm excited for the growth opportunities that lie ahead with our regional sales team.”

“I appreciate the unique opportunity to serve in both roles simultaneously and am confident it will benefit our valued customers in the long-term,” adds Jolly.