Since its inception in 2019 XO, a part of Vista Global, claims to have modernised a legacy industry by introducing a data-driven approach to deliver the advantages of flying private for all. Its first half 2022 results illustrate how its service has heightened demand and access to private charter and shared charter services among vast new audiences.

First half 2022 highlights include an increase in membership of 33 per cent against the same time last year. It continued to accelerate growth in the shared charter market with an increase of 93 per cent flights compared to 1H21. More than 62 per cent of new requests came from first-time private aviation flyers. and nearly one third of XO flyers were between 18 and 44 years of age. South Florida continues to rank as the top private aviation market in the US, and South Florida-headquartered XO has become a significant participant with 33 per cent of all XO arranged flights originating or departing from the state.

"Over the last six months, consumer travel preferences have shifted and travellers are seeking more reliable, safe and accessible ways to fly," says chief commercial officer Rajat Khurana. "This shift has resulted in growth across our platform, specifically shared charter flights, which save clients up to 10 times the cost by booking a seat versus a traditional charter. Through this service, XO has enabled access to private aviation by increasing availability, delivering a seamless booking experience through the XO app, reducing costs and elevating the overall travel experience with fewer touchpoints and a curated experience.

"As travellers' needs evolve, XO continues to innovate and offer transparent and efficient ways to fly, to provide the most advanced flying solutions at the best value to every client around the world."