London-based pre-owned aircraft specialist Affinity Aviation Group has launched an air charter membership arm, FlyAffinity. The business is led by experienced private charter professional Caroline Talboys and pledges a fully transparent fixed fee per flight model for its members.

The team comprises airline and private aviation professionals including John Joseph, Carla Toomer, Christopher Dury and Carla Sanghera.

FlyAffinity's model means that negotiated cost savings will always be passed directly to clients. FlyAffinity will complement AAG's transparent and approach to jet sales, offering the benefits of uncompromised personal service and a family ethos, underpinned by commitment and loyalty.

The launch gives a nod to the climate as it is committed to being a carbon neutral operating company, registered with Ecosphere+, where it has chosen to support the Tambopata-Bahuaja Biodiversity Reserve project in the Peruvian Amazon rainforest.

AAG CEO Andy Hoy and his team have bought, sold and delivered over 50 business aircraft for discerning clients who value individual service and step by step support through the aircraft trading process. Now it is widening the expertise into charter.

“FlyAffinity charter aligns very well with the Affinity sales ethos. We have wanted to upscale and offer a fixed-fee charter, personalised offering that puts the client first, for some time. We have always been considered a safe and fully transparent haven for aircraft buyers and sellers since our launch in 2015,” says Hoy.

He and Caroline Talboys first worked together in 2005 at Bombardier-backed SkyJet International.

"Andy was an inspiring and professional mentor,” says Talboys. “The opportunity to reunite and co-launch FlyAffinity was an opportunity I was thrilled to take on. I'm looking forward to meeting operators and prospective charter clients this week to talk up our new offering.”