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ACE 2026 - September 8th

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Showalter launches career coaching company
The launch of her career consultancy marks a change in direction for industry veteran Jenny Showalter, but she remains committed to aviation. She particularly wants to help those starting out; the workforce of tomorrow.
Chief motivational officer Jenny Showalter.

Jenny Showalter, 25 year business aviation veteran and workforce specialist, has launched Showalter Business Aviation Career Coaching. Focused on assisting the individual professional, her exclusive coaching and advisory services are now available to the business aviation community.

She says: “It is an honour and a thrill to offer my services to the business aviation community. Our industry is experiencing unprecedented growth right now, and changing rapidly. It can be difficult to face a job transition alone, especially if you haven't done it in a long time. I am excited to provide a trustworthy resource to the business aviation community for those that are transitioning or just contemplating a move to the next phase of their career.”

Showalter grew up in the business aviation industry with family-owned Showalter Flying Service centred around FBO services and aircraft sales in central Florida. This rich 75 year aviation history goes back to the original Showalter Airpark developed in 1945 by her grandfather, uncle and their partner after WWII. Eventually, Showalter Flying Service at the Orlando Executive airport became the family's legacy, enduring and prospering for more than six decades, and becoming internationally recognised for hosting nine NBAA Conventions from 1996-2014.

After earning her BA degree in History and Spanish from Rollins College in Orlando, Showalter worked in the family business for more than 18 years. She excelled in her role as director of first impressions and led the FBO's renowned customer service. She has actively given back to the industry in several ways. She was chairperson and committee member for the Schedulers and Dispatchers Committee for 10 years, as well as marketing and communications manager and later executive director and board member for the Florida Aviation Business Association. She also helped launch the Central Florida Business Aviation Association CFBAA in 2019 as a founding board member and secretary, and currently serves on the NBAA Local and Regional Groups Committee.

Most recently, Showalter worked as client services manager for a major business aviation recruitment firm. She helped clients navigate the rapidly evolving aviation job market, match talent with corporate flight department clients and led the outplacement programme for displaced aviation professionals.

“My passion for people and business aviation evolved from my family history and our dedication to this industry,” she adds. “My ability to maintain confidentiality is paramount, and I look forward to helping people that may feel stuck in their current role, at a crossroad in their career or caught up in a downsizing, merger or acquisition. I also want to assist students and professionals that are interested in transitioning into our great industry as they are the workforce of tomorrow.”

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