Elit'Avia has been named an ambassador by the European Business Aviation Association (EBAA).

Launched last year, the EBAA ambassador programme is a peer-networking initiative that allows industry leaders to join public forums and closed workshops to discuss the opportunities and challenges facing the business aviation industry. Fellow ambassadors include ACC Columbia, Air BP, Bombardier, CAT Aviation, Dassault Aviation, DC Aviation, Duncan Aviation, FlyingGroup, Jetcraft, JETMS, JSSI, Martyn Fiddler Aviation, Medaire, NetJets, Primus Aero, Satcom Direct, UAS International Trip Support and VistaJet.

“We are proud to be joining the EBAA ambassador programme,” says co-owner and board member Nick Houseman. “As part of a small but influential group of industry leaders, we believe that we can initiate the adoption of new standards that contribute to superior policy-making. Sustainability is one of the biggest challenges facing business aviation, and reducing greenhouse gas emissions must be a top priority.

“For example, pure sustainable aviation fuel has the potential to reduce emissions by up to 80 per cent. But SAF blends can cost up to twice the price of Jet A fuel and only represent a small fraction of total supply. As an industry, we need to address this imbalance. Operating within the EBAA, we can introduce a blueprint for change and success that will have direct ecological benefits for the wellbeing of future generations.”