UK-based aviation asset management, charter, sales and acquisitions consultancy Dominvs Aviation has rebranded. The company, established in 2019, will now be named MaceAero, keeping the same limited company status and registration number as before. The change comes as part of its continued growth, a new business strategy and a change in company shareholders.

The MaceAero senior team remains as strong as before, with many decades of experience in private and business aviation. Founder and CEO Chris Mace is well known to many in the industry. He has been working in aviation since gaining his pilots licence at the age of 17, establishing and running many successful aviation businesses over the years. Mace also sits on the board of the Air Charter Association, chairing the Sustainability and Innovation Group.

As part of the changes, head of client development Surya Singh has joined the MaceAero board. Singh has a great deal of business experience in the luxury retail and specialist private charter space and will continue in a strategic business development role. The other senior position is head of charter Melanie Blackman, who has been in the industry for almost 20 years, having previously run her own air charter brokerage, Azzura Charters. This was originally merged into the business when Blackman joined in 2019.

MaceAero relocated into new offices at the Edmiston London Heliport in Battersea at the end of last year, in line with the company's continued development in helicopter business. Following an industrious 2021, Mace comments: “Last year has been a busy one for us despite all the global pandemic issues. We completed five aircraft sale transactions, assisted with two new aircraft acquisition projects, flew $2.5 million in charter sales across four continents using preferred partner aircraft and provided oversight of over 400 flight hours of charter revenue through our advisory and asset management services.”

For the coming year, Mace adds: “Our strategy is working three key areas to our business, these being sales, charter and advisory services. This means our scope is spread across wide sectors of the industry that have multiple touch points that complement each other, leading to continued activity and new business.”