Gulf Air has launched private charter services called Boutique Charters, allowing its customers to book private direct charter flights with personalised itineraries.

Announced in 2019, the Boutique Charters service will allow customers to choose from a number of in-flight services and preferences from fresh flowers, bespoke amenities, unlimited WiFi connection, a selection of newest movies and TV shows, a choice of food and beverage, and tailor made menus with cold and hot meals.

Acting CEO Captain Waleed AlAlawi says: “This is a major milestone for the national carrier of the Kingdom of Bahrain. We will now extend our boutique excellence to a new niche clientele to offer bespoke services that are personalised to each charter flight. The world has changed so much since early 2020 and every business has to thrive into new ways of extending commerce and expanding its reach to new horizons.”