Wheels Up has appointed Julia Zhang as senior VP of pricing and revenue management. In her new role, Zhang will focus on developing and implementing data-driven profitable revenue growth strategies for Wheels Up that provide significant enterprise value to the organisation. In addition, she will work to create dynamic pricing rules and enhanced processes in the day-to-day pricing decisions, allowing the company to grow its membership base aggressively, optimise fleet strategies for customer needs and maximise profitability.

Prior to Wheels Up, she was VP of device and supply chain strategy, analytics, planning and reporting at T-Mobile, leading an organisation of 85 people, including corporate strategists, data scientists, operation research scientists and reporting analysts.

As a member of T-Mobile's device and supply chain executive leadership team, Zhang led the development and launch of innovative ‘un-carrier’ initiatives as well as highly profitable device and service programmes that attracted and retained millions of customers. As a result of the un-carrier strategies, T-Mobile went from the fourth wireless carrier to the second, surpassing AT&T, and becoming a Fortune 50 company.

“As Wheels Up continues to grow, we remain committed to attracting top talent from diverse backgrounds to drive strategic growth,” says Vinayak Hegde, chief marketplace officer. “Julia's expertise will allow us to enhance and deliver optimal aircraft solutions and pricing options throughout our marketplace, while also accelerating revenue growth across the enterprise. We are delighted to welcome her to the team.”

This new hire comes on the heels of several prominent additions to the Wheels Up executive leadership team. In May, Vinayak Hegde was appointed chief marketplace officer. In this role, Hegde oversees strategy and execution of initiatives across all aspects of the Wheels Up Marketplace, including revenue accountability, product strategy, technology development, business strategy, sales and member experience. Previously, he was a senior executive at Airbnb, Groupon and Amazon.

Last month, Wheels Up appointed software engineer and entrepreneur Gene McKenna as its chief product officer, overseeing the private aviation supplier's product portfolio. Previously, McKenna held leadership positions at Groupon and database marketing company Acxiom as well as starting and founding two tech companies.