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Business Air News Bulletin
Business Air News Bulletin
The monthly news publication for aviation professionals.

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Desert Jet Center
FBO/Handler (Jacqueline Cochran Regional / Palm Springs)

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California

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Desert Jet BMW collaboration lets visitors get behind the wheel
A new collaboration enables visiting pilots and their passengers at Desert Jet Center, the executive FBO facility at Jacqueline Cochran Regional airport in Thermal, an opportunity to discover BMW PCW's driving experience.
BMW M vehicles are renowned for their speed and handling.

Desert Jet, based in Greater Palm Springs, California, has commenced an exclusive collaborative partnership with performance driver training facility the BMW Performance Center West (BMW PCW).

The collaboration enables visiting pilots and their passengers who utilise Desert Jet Center, the executive FBO facility at Jacqueline Cochran Regional airport in Thermal, an opportunity to discover BMW PCW's unique driving experience just minutes away. Likewise, executives and individuals flying into the area to get behind the wheel of the 'Ultimate Driving Machine' begin their ultimate experience when they land at Desert Jet's executive FBO.

“We are looking forward to our partnership with Desert Jet to see its customers and crew members go from flying right over our track to behind the wheel of a BMW M vehicle,” says Matt Misko, operations manager at the BMW Performance Center West. “If you have ever wanted to experience a real BMW M race car first-hand or learn how to do those cool film stunt driving moves in a MINI John Cooper Works or even learn or improve on your car handling skills then the BMW Performance Center West in Thermal, California is the only destination for you.”

The BMW PCW joins a list of select partnerships Desert Jet has developed to provide its clientele with the opportunity to access distinctive clubs, events and experiences in the Greater Palm Springs and Coachella Valley area.

“We are thrilled with our partnership with the BMW Performance Center West,” says Jared Fox, CEO of Desert Jet. “Our ability to co-brand delivers an ultimate driving and flying experience to our shared client base travelling to the Coachella Valley. We look forward to developing more unique opportunities that benefit our clientele, partners and Desert Jet.”

To launch their exclusive collaborative partnership, Desert Jet and BMW PCW raffled a two-hour driving experience at the racetrack. The raffle winner recently announced was a visiting pilot of a charter company.

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