JetHQ, a provider of worldwide aircraft transaction, brokerage and consulting services, is growing its international sales team, expanding to meet the needs of clients in India and south Asia. The company has hired Sanjeev Choudhary as VP of sales for Asia.

Choudhary comes to the company with more than 15 years’ experience in aviation sales, most recently as president of business development at Arrow Aircraft in New Delhi. He also served in the Indian Army for 25 years prior to his business career.

“Sanjeev’s strategic planning has developed new markets and helped lead resurgences in previously underperforming areas,” says JetHQ founder and MD Garett Jerde. “He’s well-versed in what buyers are seeking within the region and has demonstrated an acumen for analysing trends within business aviation.”

At Arrow, Choudhary served as the lead for Beechcraft and HondaJet sales in south Asia and brought key international finance companies to the table to qualify prospects. At Indocopters Private Limited, he led Eurocopter helicopters sales in India and developed strategic operating plans for the company, helping it develop a thriving demand in a market that had been dominated by a competitor.

Choudhary will report to Rohit Kapur, president of JetHQ Asia, and be based in India. His hiring continues a greater expansion in Asia, where JetHQ has built a full team of aviation professionals under Kapur. JetHQ also serves as the authorised Kodiak sales representative for India and south Asia.