VistaJet has announced the launch of Private World, opening up a book of preferred partners, hotels, residences, private islands, yachts and ski destinations around the world. VistaJet Private World is designed to be a global programme for private travel, a service to feel at home anywhere across all continents.

Sentiment around travel is shifting, the operator says. Families and businesses are willing to travel again, even before a COVID-19 vaccine is available at scale. As price registers as the least important factor when booking, 79 per cent of UHNWIs are more inclined than before to travel by private jet, considering it a safer and more reliable flight solution. But to date, complexity in booking at destination has remained a concern for most travellers.

Starting with over 50 partners and properties, and continually expanding to more locations around the globe, the VistaJet Private World portal provides a portfolio of services exclusively to members. Categories like VistaJet-to-Suite, VistaJet-to-Yacht, VistaJet-to-Slopes, VistaJet-to-Estate and VistaJet-to-Island make it easy to browse through the content, and an intuitive search function helps navigate through opportunities in a simple way. To inspire its clients, new ideas are regularly posted on Instagram.

Introducing the new programme, Matteo Atti, executive VP of marketing and innovation, says: “Private World marks the start of a radical transformation of the top end of the travel industry. A shift in the business model not governed anymore by volumes of booking, but led by quality, trust and shared values. Our selection of partners is inspired by the desire to protect, preserve and promote the highest know-how of the best hospitality services. We work every day to ensure customers can access the best the world has to offer. Our members know that when they enter the VistaJet Private World they step into a place of tranquility, safety and excellence.”